Blackberry Kills BB10 Operating System After Accepting Defeat

BlackBerry has admitted defeat in the packed consumer phone market, so the company will not manufacture any device which runs on its own operating system. Also, BB10 will not be available in the market as company killed its own OS.

BlackBerry has admitted defeat in the packed consumer phone market and will no longer make phones featuring its own operating system. There will be no more BB10 handsets produced.
Instead, it will concentrate on establishing itself as a major Android device manufacturer, with an eye on Enterprise rather than consumer handsets.
CEO John Chen said in an interview with The National that BlackBerry will continue to support BB10 for owners of existing devices "for a minimum of two years" but the company will not be utilising the operating system on future devices.

The company will launch mid range Android smartphones “Hamburg” smartphone by autumn of 2016 and “Rome” by the end of this year.

Chen also disclosed that company’s first Android smartphone Priv was too high end and costly device for its customers.

“The fact that we came out with a high-end phone [as our first Android device] was probably not as wise as it should have been,” he said.

“A lot of enterprise customers have said to us, ‘I want to buy your phone but $700 is a little too steep for me. I’m more interested in a $400 device’.”

He also clarified that why BlackBerry will focus on Android phones for business rather than play.

“We’re the only people who really secure Android, taking the security features of BlackBerry that everyone knows us for and make it more reachable for the market,” he said.

Blackberry OS seems to be on the verge of decline, like last month WhatsApp announced that it will terminate support for BlackBerry by the end of this year.